Autonomy and the social dilemma of online manipulative behavior

Abstract Persuasive online technologies were initially designed and used to gain insights into the behavior of individuals personalize advertising campaigns in an effort influence people convince them buy certain products. But recently, these have blurred lines morphed that covertly gradually manipulate attaining a goal is predetermined by algorithm disregards decision-making rights individual. This may lead exercising decisions do not align with their personal values beliefs, rob autonomy—an ethical principle, absence which application be unethical. However, all are persuasive necessarily manipulative require careful consideration couple elements determine whether or ultimately not. In this article, we analyze principle autonomy unpack underlying must considered technology context it being manipulative.